4. Jelly Belly

Jelly Belly is a well-known, 120-year-old brand of gourmet jelly beans and other confectionery products.

This partnership between Jelly Belly and Kirkland Signature is easily recognized in the packaging of Kirkland’s candies. The Jelly Belly logo design accompanies Kirkland’s traditional logo.

Thanks to this co-branding strategy, you can get a large 1.8kg of candy for a lower price.